| News about a newsletter. London based key management, security and tagging specialist, Tagster recently commissioned PMD to launch their first e-news campaign. We designed two newsletters aimed at their two major market sectors and then advised in the secure (and legal!) sourcing of substantial numbers of email addresses to make the campaign worthwhile. The final phase of the project has been the delivery of the newsletters which we’re also taking care of on a gradual and planned basis in order to provide Tagster with accurate feedback on the resulting increase in visits to their website. The website also now includes a newsletter sign-up button which will make similar campaigns run more smoothly and be more accurately targeted.
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